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Step 6 (Post 1): Social Media Strategy Development and the Balanced Scorecard
Steps 1 to 5 of our Social Media Development Cycle (see previous posts) will establish a strong foundation for future social media strategy development and implementation within your organisation....
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Measuring Social Media Performance and Business Impact (Part 1)
Introduction Brian Solis and Charlene Li, in their State of Social Business 2013 Report, argued that social media/social business initiatives in most organisations lacked a strong strategic...
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Measuring Social Media Performance and Business Impact (Part 2)
Introduction Part 1 in this series argued that a robust Social Media Performance Measurement System is required to convince reluctant senior executives to establish social as a strategic priority. The...
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Measuring Social Media Performance and Business Impact (Part 3)
Part 1 in this series introduced our Six I’s approach to Social Media Performance Measurement. In Part 2, we listed a wide range of KPIs (Key Performance Indicators) that could be used for measuring...
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